Don't Overthink it: How to Pull Off Engaging IRL Podcast Events

Don't Overthink it: How to Pull Off Engaging IRL Podcast Events

It’s never been more important to engage with your audience outside of the content you’re producing, but what if you could do it without reinventing the wheel? KCUR Studios’ podcast, A People’s History of Kansas City, has been quickly adapting their podcast scripts into engaging events to great success.

In 2024, an episode about the Kansas City creation of Hydrox cookies (the original Oreo) spurred them to host a community storytelling event, complete with a taste test and vote of Hydrox vs. Oreos. It was so popular, they hosted a second event -- and both sold out. The additional engagement helped the episode become one of the most popular episodes of the year.

We’ll break it all down:
- How to turn a podcast script into a live event script
- How to make a compelling audiovisual presentation to accompany your talk
- Ways to engage your audience throughout your event
- How to best time an event around a podcast episode launch

Trust us: Your podcast listening audience and your event audience are two different audiences, but you can successfully serve both with similar content!

Mackenzie Martin Senior Podcast Producer KCUR