Beyond the Radio: Growing Your Podcast Audience

Session #4:  Beyond the Radio: Growing Your Podcast Audience

With so much content available on demand these days, finding new audiences and engaging in different ways is more important than ever. We catch up with leaders in the podcast marketing space to find out how public media podcasts can stand out in 2024.

Lizzie Breyer Bowman - Vice President, Growth and Marketing at Lemonada Media

Laura Krantz - Journalist, Author & Podcast Host

Dan McCoy - Senior Director, Business Partnerships, NPR

Maggie Taylor - Principal, Maggie Taylor Creative

Public radio meets podcasting: A 4-part audio adventure

This 4-part series equips public media journalists like you to harness the power of podcasting in this crucial election year. ️️

• Reach beyond the dial: Captivate audiences with immersive formats and spark vital civic conversations.

• Repurpose & refresh: No need to start from scratch. Craft compelling bites from existing content to grab attention.

• Snippets to sagas: Master narrative & long-form storytelling tools that weave powerful audio journeys.

• Build your audience & fuel impact: Connect with a community hungry for reliable information and boost your station’s impact (and maybe budget!)

Ignite creativity, amplify your station’s reach, and strengthen democracy! Register today.